Cleartrip is a global online
travel company. The brand approached us to align their core values and motivate employees to
not only keep the brand promise but to live it internally. The idea was to engage and
inspire the team to feel enthusiastic about the brand and ultimately influence their
behavior to support the brand. An identity was created in lines with the core values of the
brand adding to the various internal touch points wherein the communication stays crisp and
persuade to create right energy in a creative form.