{"id":421,"date":"2026-05-21T10:47:04","date_gmt":"2026-05-21T10:47:04","guid":{"rendered":"https:\/\/creativenuts.in\/blog\/?p=421"},"modified":"2026-05-27T09:36:38","modified_gmt":"2026-05-27T09:36:38","slug":"digital-marketing-for-pharma-companies","status":"publish","type":"post","link":"https:\/\/creativenuts.in\/blog\/digital-marketing-for-pharma-companies\/","title":{"rendered":"Digital Marketing for Pharma Companies: A Complete Guide to Design, Ads &amp; Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Now, India has become one of the fastest-growing markets for pharmaceuticals in the world; however, there are many pharmaceutical brands that are dependent on conventional forms of sales and marketing. At the same time, the audience for healthcare products is going to a digital-first method.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Today:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>72%<\/strong> of the healthcare audience researches about therapies\/pharmaceutical brands online before meeting sales representatives.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Over 80%<\/strong> of patients search about symptoms\/treatment options before seeing their doctors.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The integrated approach to digital campaigns delivers approximately 3.2x more ROI than traditional pharma marketing strategies alone.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This evolution will change how pharmaceutical brands establish credibility, acquire customers and position themselves in the hyper-competitive healthcare market environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, pharma marketing is fundamentally different from FMCG or direct-to-consumer (D2C) marketing strategies. There are regulations and legalities involved that make strategy significantly more critical than just advertising and publishing posts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The pharma companies growing fastest today are the ones investing in:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trust-focused branding<\/li>\n\n\n\n<li>SEO visibility<\/li>\n\n\n\n<li>Performance marketing<\/li>\n\n\n\n<li>Educational content<\/li>\n\n\n\n<li>Compliance-friendly digital systems<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This guide outlines what really works in pharma digital marketing today and how you can achieve scalable growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Designing for Pharma: Trust Is the Foundation<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Designing-for-Pharma-1024x765.webp\" alt=\"\" class=\"wp-image-430\" style=\"aspect-ratio:1.338576089684598;width:681px;height:auto\" srcset=\"https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Designing-for-Pharma-1024x765.webp 1024w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Designing-for-Pharma-300x224.webp 300w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Designing-for-Pharma-768x573.webp 768w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Designing-for-Pharma-1536x1147.webp 1536w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Designing-for-Pharma-2048x1529.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pharmaceutical design is not just about aesthetic visuals &#8211; it determines credibility, readability and the level of trust that audiences have in your work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Every digital touchpoint, including:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Websites<\/li>\n\n\n\n<li>Product pages<\/li>\n\n\n\n<li>Packaging<\/li>\n\n\n\n<li>LinkedIn creatives<\/li>\n\n\n\n<li>Educational material<\/li>\n\n\n\n<li>communicates trust<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For pharmaceutical companies, bad design automatically causes skepticism as audiences perceive visual excellence to equal quality with safety, professionalism and reliability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website Design That Converts and Complies<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most pharmaceutical websites fail due to their being one of the following two reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Too technical and difficult to navigate<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">or<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Too promotional and lacking authority<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A strong pharma website should balance clinical credibility with user-friendly experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Important website elements include:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fast loading speed<\/li>\n\n\n\n<li>Mobile responsiveness<\/li>\n\n\n\n<li>SEO-friendly structure<\/li>\n\n\n\n<li>Clear therapy-area navigation<\/li>\n\n\n\n<li>Proper Rx and OTC separation<\/li>\n\n\n\n<li>CDSCO-compliant content layout<\/li>\n\n\n\n<li>Secure browsing experience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Website speed alone has proven to be an important engagement factor. According to studies &amp; researches, sites that load in <strong>2-3 seconds<\/strong> can help raise engagement levels by up to 40% compared to slower experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than <strong>70% of health-related searches<\/strong> are currently coming from mobile phones only, making mobile optimization crucial for usability and visibility on both sides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A well-<a href=\"https:\/\/creativenuts.in\/ui-ux.html\" target=\"_blank\" rel=\"noreferrer noopener\">structured pharma website <\/a>should not overwhelm users with excessive information. Instead, it should guide visitors clearly through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product information<\/li>\n\n\n\n<li>Educational content<\/li>\n\n\n\n<li>Therapy categories<\/li>\n\n\n\n<li>Lead-generation actions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is clarity, not complexity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Visual Identity for Healthcare Brands<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common errors in pharma digital marketing is sending all campaigns to the homepage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different audiences demand different landing experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HCP campaigns require clinical depth<\/li>\n\n\n\n<li>OTC campaigns require educational simplicity<\/li>\n\n\n\n<li>Webinar campaigns require frictionless registrations<\/li>\n\n\n\n<li>Awareness campaigns require clear information hierarchy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Single-audience and single-call-to-action-oriented landing pages work better in terms of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engagement<\/li>\n\n\n\n<li>Lead quality<\/li>\n\n\n\n<li>Conversion rates<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Structured landing pages help optimize campaigns effectively without overspending on ad budgets unnecessarily.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Performance Marketing for Pharma Brands<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Performance-Marketing-for-Pharma-1024x765.webp\" alt=\"\" class=\"wp-image-433\" style=\"aspect-ratio:1.338576089684598;width:719px;height:auto\" srcset=\"https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Performance-Marketing-for-Pharma-1024x765.webp 1024w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Performance-Marketing-for-Pharma-300x224.webp 300w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Performance-Marketing-for-Pharma-768x573.webp 768w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Performance-Marketing-for-Pharma-1536x1147.webp 1536w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Performance-Marketing-for-Pharma-2048x1529.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kleverway.com\/performance-marketing-agency-bangalore\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pharmaceutical performance marketing<\/a> requires far more precision than traditional industries, as platform policy and regulation keep on changing in the field of healthcare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many pharmaceutical brands usually opt for a generic approach, running campaigns without considering audience segmentation and regulatory compliance and it normally leads to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low-quality leads<\/li>\n\n\n\n<li>Expensive customer acquisition<\/li>\n\n\n\n<li>Campaign rejections by the platforms<\/li>\n\n\n\n<li>Low engagement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strong pharma advertising strategies focus on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Education-first communication<\/li>\n\n\n\n<li>Funnel-specific targeting<\/li>\n\n\n\n<li>Audience intent<\/li>\n\n\n\n<li>Compliance-friendly messaging<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Google Ads: Capturing High-Intent Search Traffic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Ads performs especially well for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OTC products<\/li>\n\n\n\n<li>Consumer health brands<\/li>\n\n\n\n<li>Wellness products<\/li>\n\n\n\n<li>Nutraceutical businesses<\/li>\n\n\n\n<li>Symptom-based awareness campaigns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Healthcare search engine traffic is very focused since people are looking for solutions through their queries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Campaigns focusing on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Symptom-level keywords<\/li>\n\n\n\n<li>Therapy-related searches<\/li>\n\n\n\n<li>Educational healthcare queries<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Typically, outperform aggressive marketing campaigns pushing products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing campaigns work well because healthcare purchase decisions often require multiple touchpoints before conversion<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Meta Ads: Awareness Before Conversion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram and Facebook work best for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wellness education<\/li>\n\n\n\n<li>Healthcare awareness<\/li>\n\n\n\n<li>Lifestyle-focused content<\/li>\n\n\n\n<li>Patient engagement<\/li>\n\n\n\n<li>Retargeting campaigns<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, healthcare audiences tend to respond positively to educational communications rather than direct marketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The strongest-performing campaigns are usually the following:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Symptom explainer videos<\/li>\n\n\n\n<li>Educational reels<\/li>\n\n\n\n<li>Founder-led healthcare content<\/li>\n\n\n\n<li>Wellness tips<\/li>\n\n\n\n<li>Community-focused storytelling<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In most cases, trust-building content tends to outperform promotional-oriented creatives over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LinkedIn Ads for HCP Targeting<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LinkedIn remains one of the most effective platforms for targeting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doctors<\/li>\n\n\n\n<li>Specialists<\/li>\n\n\n\n<li>Pharmacists<\/li>\n\n\n\n<li>Hospital administrators<\/li>\n\n\n\n<li>Healthcare professionals<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It performs especially well for:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medical education<\/li>\n\n\n\n<li>Webinar registrations<\/li>\n\n\n\n<li>HCP lead generation<\/li>\n\n\n\n<li>Clinical thought leadership<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Although lead costs are higher, lead quality is usually significantly stronger compared to broad consumer platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO: The Most Underutilized Growth Channel in Pharma<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is still one of the best untapped potentials within pharmaceutical digital marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Healthcare audiences constantly search for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Symptoms<\/li>\n\n\n\n<li>Treatment options<\/li>\n\n\n\n<li>Preventive measures<\/li>\n\n\n\n<li>Comparison between drugs<\/li>\n\n\n\n<li>Wellness advice<\/li>\n\n\n\n<li>Therapy information<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, many pharmaceutical companies continue to rely largely on paid advertisement and neglect SEO efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A strong pharma SEO strategy should focus on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Therapy-area authority<\/li>\n\n\n\n<li>Educational content<\/li>\n\n\n\n<li>Symptom-focused keyword targeting<\/li>\n\n\n\n<li>Long-form healthcare articles<\/li>\n\n\n\n<li>Internal linking structures<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The main strength of search engine optimization is that of compound growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike paid marketing initiatives that will stop working once the budget stops, good quality healthcare content will keep bringing visibility and leads year after year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Marketing Should Match Funnel Stages<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Funnel-Stages-1024x765.webp\" alt=\"\" class=\"wp-image-435\" style=\"aspect-ratio:1.338576089684598;width:696px;height:auto\" srcset=\"https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Funnel-Stages-1024x765.webp 1024w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Funnel-Stages-300x224.webp 300w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Funnel-Stages-768x573.webp 768w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Funnel-Stages-1536x1147.webp 1536w, https:\/\/creativenuts.in\/blog\/wp-content\/uploads\/2026\/05\/Content-Marketing-Funnel-Stages-2048x1529.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most <a href=\"https:\/\/kleverway.com\/social-media-marketing-agency-bangalore\/\" target=\"_blank\" rel=\"noreferrer noopener\">common content marketing<\/a> mistakes made by pharmaceutical brands is publishing content without a strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content needs to be designed for various stages of the consumer\u2019s journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Awareness Stage<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Education &amp; Visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Top-performing content:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness Blogs<\/li>\n\n\n\n<li>Educational Social Media Content<\/li>\n\n\n\n<li>Symptoms Explainer Videos<\/li>\n\n\n\n<li>Infographics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consideration Stage<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Goal:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Build trust and authority<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best-performing content:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clinical comparison content<\/li>\n\n\n\n<li>MOA explainers<\/li>\n\n\n\n<li>Expert webinars<\/li>\n\n\n\n<li>White papers<\/li>\n\n\n\n<li>Case studies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conversion Stage<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Goal:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Generate measurable action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best-performing content:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HCP registrations<\/li>\n\n\n\n<li>Sample request pages<\/li>\n\n\n\n<li>Product inquiry forms<\/li>\n\n\n\n<li>Appointment booking CTAs<\/li>\n\n\n\n<li>Patient support programs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Structured content makes marketing efforts more efficient and improves the quality of leads, as messaging will be aligned with user intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Final Word<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The pharma sector of India is now going through a digital growth period. Consumers are looking for information online, healthcare professionals are consuming digital content, and there is a growing competition on all digital channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The pharma brands that will lead the next decade are the ones building:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trust-focused branding<\/li>\n\n\n\n<li>SEO visibility<\/li>\n\n\n\n<li>Compliance-friendly advertising<\/li>\n\n\n\n<li>Educational content ecosystems<\/li>\n\n\n\n<li>Audience-specific digital strategies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Design alone is not enough. Paid ads alone are not enough. Content alone is not enough.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital success comes from integrating all these elements into one cohesive system: branding, user experience, search engine optimization, performance marketing, and content strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">That integration is what creates:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stronger trust<\/li>\n\n\n\n<li>Better engagement<\/li>\n\n\n\n<li>Higher-quality leads<\/li>\n\n\n\n<li>Long-term business growth for pharma brands.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, India has become one of the fastest-growing markets for pharmaceuticals in the world; however, there are many pharmaceutical brands [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nutraceutical"],"_links":{"self":[{"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/posts\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":15,"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"predecessor-version":[{"id":445,"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/posts\/421\/revisions\/445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/media\/441"}],"wp:attachment":[{"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativenuts.in\/blog\/wp-json\/wp\/v2\/tags?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}