Women's Health & Fertility
A pharma brand
with a human
at its heart.
Scope of work
Pharma brands in gynaecology and infertility tend to speak to prescriptions, not people. ILKKA's medicines support some of life's most personal journeys, from PCOS to pregnancy to parenthood, so its identity had to earn doctors' trust and feel warm to the families behind every prescription.
At the heart of the mark is a human figure reaching upward into a burst of teal: growth, new life and a healthier tomorrow. The rising stroke doubles as an arrow of progress, while deep purple brings credibility and teal adds warmth and hope.
