Rooster Media is an integrated design and web agency based out of Bangalore.We were asked to create a unique and expressive visual identity which reflects fresh, unapologetic and confident. The brief was to keep the madness and creative quotient right of way top. The direction was reimagined to bring out the subtle curiosity with a shape defying the sound of a rooster. It was a quite interesting to mellow down on the graphic keeping it minimal yet delivering the right identity.